A Google penalty is a sanction for websites that have not adhered to the webmaster guidelines of the search engine giant or have violated them massively. Regardless of whether it is an algorithmic or manual punishment – Google penalties can have significant consequences, such as a loss of ranking, a loss of visibility, and, ultimately, a drop in sales. Google penalties are not without reason. To be able to react correctly to the penalty, it is therefore always important to determine the causes of the penalty. Do you need help dealing with the Google Penalty? Our experts get to the bottom of the causes of your Google penalty and take all necessary countermeasures. Rely on the know-how and many years of experience of our SEO specialists.
Regardless of whether it is an algorithmic or manual punishment – in the event of a Google penalty it is urgently necessary to initiate appropriate countermeasures .
If the website loses visibility in the course of an update, a clear analysis and an on-page or off-page optimization is required.
In the case of a manual penalty by Google, a period is set depending on the scope and severity of the violation. After the time has elapsed, the penalty expires automatically. The webmaster is informed about the penalty in the webmaster tools and can take appropriate steps to lift the penalty early. For this purpose, a reconsideration request must be sent to Google after the domain content has been revised.
Has your website been penalized? Our online marketing experts determine the causes of your Google penalty and, in close cooperation with you, develop countermeasures that help to minimize negative effects and prevent new penalties.
If a website is penalized, it has violated Google’s webmaster guidelines. But what does that mean in concrete terms? Why is there a Google Penalty? Causes that lead to a penalty usually concern the link profile, the content, or the keywords of the website.
The detailed effects that can be expected in the course of a Google penalty depend on the type of penalty. First of all, a distinction is made between algorithmic and manual penalties.
Depending on the violation, the penalty can only affect certain keywords or sub-pages. However, it can also happen that the ranking of an entire domain deteriorates. In the worst case, Google penalizes the page by excluding it from the Google index.