Web Analytics

SEO OnPage analysis

Why is OnPage Analysis so important for SEO?

The OnPage Optimization is a crucial two columns in search engine optimization and helps those websites that we find in the search engines. In addition to OffPage Optimization, OnPage SEO is an area in which the webmaster can carry out many optimizations on the page by himself and thus optimize the search engine results.

In this blog post, we go into the OnPage optimization in the area of ​​SEO and in particular the OnPage analysis and give you an initial idea of why the OnPage analysis is so useful and how the process can be optimally designed. Our goal: Better rankings for your Achieve companies in the search engines. Here we go!

What is checked in the SEO OnPage analysis?

Over 200 factors are included in the allocation of search engine results and influence the ranking. An OnPage analysis aims to identify and prioritize open potentials so that errors can be eliminated in the actual OnPage optimization and the search engine has the chance to optimally index existing content.

Below is an excerpt of the relevant OnPage factors that are checked and analyzed as part of an OnPage analysis.

OnPage Analysis: Server Status Codes

Nothing is more annoying than unreachable pages: Server status codes such as 404 error pages must be avoided and, in particular, redirect chains medium 301 redirects make it difficult for the search engine bot to index relevant pages. As part of the OnPage analysis, the entire domain is scanned for any error codes and appropriate recommendations are made for eliminating 404 error pages, for example.

OnPage analysis: server response times

PageSpeed, PageSpeed, PageSpeed … Today the loading time of a website is decisive for the search engine ranking since search engines like Google only want to present their user’s websites with which the users can interact well and the loading time of a website has become a bottleneck in some cases.

OnPage Analysis: Duplicate Content

A problem that we SEOs encounter again and again: Duplicate content. For Google and other search engines, duplicate content means additional work, because a website has to crawl correspondingly more subpages. In the case of serious duplicate content problems, the search engine may waste a large part of its crawl budget to index duplicate content. By avoiding duplicate content, you not only save the search engine’s crawl budget but also secure better search engine placements.

OnPage analysis: meta descriptions / meta data

The metadata appears on the Search Engine Result Pages of every search engine query. You are the mouthpiece of every webmaster in the search engine and have a significant influence on the click rate because only metadata that is designed to be exciting is clicked by the user and a website visit via the search engine takes place.

As part of the OnPage analysis, it should be checked whether metadata is available and whether there is still potential to further refine the metadata and thus provide the user with more information.

OnPage analysis: Robot control

Robots crawl websites and subpages and thus form the vanguard for indexing in the search engine. If the crawler is blocked by the technical blockages in the website, important sub-pages of the website may be not be included in the search engine index. Especially when using attributes like “no follow” and “no-index”, some things are done wrong, which can lead to blocked resources.

OnPage Analysis: Canonical Tags

Canonical tags should be checked especially against the background of duplicate content. Wrong use of the tag often leads to a misinterpretation of the search engine, which can also lead to a loss of ranking.

OnPage Analysis: Headings

Headings are an elementary design element in the page document of a website. Headings help the search engine semantically understand what the content and topic of a specific website are. The hierarchically strongest heading (H1) should only appear once. During the OnPage analysis, headings are checked for their use and any resources that have been misused are identified.

OnPage Analysis: Images & Image Sizes

Images have an enormous influence on the loading times of a website. For this reason, the file sizes of the images used should be compressed in the context of image SEO. In addition to compression, each image should also have a so-called alt attribute. This helps the search engine to understand what the picture is thematically showing.

OnPage SEO: Outbound Links

Each website usually has outbound links to third-party websites. Here the website of the third party may be changed and the outgoing link leads to an error page (404). Ideally, this should be avoided so that the user is not disturbed while consuming information.

OnPage SEO: Information Architecture (IA)

Crucial for robot control: The information architecture of a page – a hierarchical structure helps the search engine to understand which content is most relevant and internal links can be used to significantly influence the indexing control of the search engine.

OnPage SEO: URL presentation

If URLs are too cryptic or too long, this can hurt the search engine rankings. For this reason, the representation and design of URLs should also be checked as part of the OnPage analysis.

Free OnPage SEO Analysis Tool

At the end of the blog post, we would like to introduce you to a free OnPage analysis tool with which you can crawl up to 500 subpages free of charge. With the Screaming Frog, you can quickly get an overview of the current situation on your side. For example, you can use the Screaming Frog to:

+ to export a list with your URL’s
+ to identify broken links + to identify
redirect chains
+ check of canonical tags
+ check of metadata

Conclusion on the OnPage analysis

If the OnPage analysis is done professionally, the topic becomes more extensive, but it represents the first step towards improving the SEO rankings. Often the OnPage analysis is carried out at the beginning of every kick-off and is, therefore, the basic task in SEO represents.

We are happy to support you with the on-page analysis as an experienced SEO agency. Simply contact me without any obligation and take advantage of the free SEO check!